Moov Insights, the team behind Formyfit
Moov Insights SRL is a Belgian healthtech company founded in July 2024. It develops Formyfit, a software platform that turns physical fitness assessments into personalised recommendations and activity programmes. Our multidisciplinary team shares one mission: helping people build sustainable routines to become more physically active and improve their health.
Our story
After 20 years in the pharmaceutical industry and a career as an elite athlete, Laurent Baijot launched Formyfit to help people return to physical activity at a level suited to their abilities. The solution was progressively deployed across companies, schools, hospitals and public institutions. In July 2024, he founded Moov Insights SRL to bring together Formyfit’s field experience with new expertise in software development, artificial intelligence, movement science and health. The goal is to develop Formyfit into a comprehensive solution for assessing physical fitness, personalising activity and tracking progress.
Moov Insights, the team behind Formyfit
Founded in 2024, Moov Insights develops Formyfit, a technology solution combining physical fitness assessments, artificial intelligence, personalised programmes and anonymised team-level insights.
2024
Moov Insights SRL founded
+15
Partner companies and institutions
5
Physical fitness dimensions assessed
125,000
Cumulative Formyfit downloads
These organisations trust us to improve employee well-being
Our team
A multidisciplinary team
Developers, engineers, physicians, researchers, entrepreneurs and movement specialists: our complementary expertise enables us to develop Formyfit from research through to real-world use.
Laurent Baijot
Master’s degree in Human Movement Sciences and former elite athlete, Laurent develops solutions that help organisations reduce sedentary behaviour and regularly speaks on workplace health and physical activity.
Dr Olivier Lequenne
Emergency physician and civil engineer, former medical director and founder of an e-health startup. Olivier combines medical expertise with a technology-driven vision to develop innovative health solutions. He is a co-director of Cempre, a prevention clinic in Namur.
Sohaib Laraba
Electronics engineer (ENP Algiers) and PhD in Engineering Sciences (UMons), Sohaib leads the development of Formyfit technologies, including computer vision, motion capture and data analysis applied to health.
Professor Stéphane Carlier
Chief Medical Officer (CMO)
Former researcher at Columbia University and Erasmus University, Stéphane is a cardiologist at CHU Helora and CHU Brugmann and a professor at UMons. A recognised specialist in cardiac imaging, he contributes to the medical and scientific development of Moov Insights.
Dr Etienne Lejeune
Orthopaedic Surgeon and Co-founder of WASI
Head of Orthopaedic Surgery, shoulder specialist and former clinical instructor at UCLouvain and ULiège, Étienne is Vice-President of BELSS and an active member of several scientific societies. He is also co-founder of WASI and contributes to the validation of our assessments as part of our approach to musculoskeletal disorder prevention.
Laurent Baijot
Fondateur de Formyfit (2015) après 20 ans dans le pharmaceutique chez MSD. Ancien athlète de haut niveau, il développe aujourd'hui des solutions anti-sédentarité pour les entreprises et intervient comme conférencier spécialisé.
Dr Olivier Lequenne
Médecin urgentiste, ancien directeur médical et fondateur d'une start-up e-santé. Olivier combine expertise médicale et vision tech pour développer des solutions santé innovantes. Co-administrateur de Cempre, la clinique de la prévention à Namur (2026).
Sohaib Laraba
Ingénieur en électronique et docteur en sciences de l'ingénieur (UMons), Sohaib est chercheur postdoctoral. Il pilote le développement des technologies Moov Insights : vision par ordinateur, motion capture et analyse de données santé.
Professeur Stéphane Carlier
Chief Medical Officer (CMO)
Ancien chercheur à Columbia University et Erasmus University, aujourd'hui chef de service cardiologie au CHU Helora et professeur à l'UMons. Spécialiste reconnu de l'imagerie cardiaque, il supervise la direction médicale et scientifique de Moov Insights.
Dr Etienne Lejeune
Chirurgien orthopédique et co-fondateur WASI
Médecin urgentiste, ancien directeur médical et fondateur d'une start-up e-santé. Olivier combine expertise médicale et vision tech pour développer des solutions santé innovantes. Co-administrateur de Cempre, la clinique de la prévention à Namur (2026).
Our Values
What drives us everyday
At Moov Insights, we believe that workplace health is a key driver of sustainable performance. Our mission is to make physical activity accessible to every employee through a science-based, supportive approach tailored to each individual.
A technology-driven team
Developers, artificial intelligence engineers, physicians and movement specialists design and continuously improve Formyfit, from image analysis to personalised activity programmes.
Scientific and medical collaborations
Our methods evolve through collaboration with universities, researchers, physicians and specialists in physical fitness and prevention.
A solution built in the field
Companies, hospitals, schools and public institutions contribute to the continuous improvement of Formyfit through their experience and feedback.