Our expertise at the service of your well-being
Since 2015, ForMyFit has combined scientific research and technological innovation to transform the way companies and individuals approach physical activity. A multidisciplinary team dedicated to one mission: moving sustainably
Our story
It all began in 2015 when Laurent Baijot, with 20 years of experience in the pharmaceutical industry, decided to create ForMyFit. A former high-level athlete and passionate entrepreneur, he identified a major problem: existing physical activity solutions were not effective in the long term. Ten years later, after supporting thousands of employees in schools, companies, and hospitals, ForMyFit has become a benchmark in the fight against sedentary lifestyles. In 2024, the team expanded with the creation of Moov Insights, integrating artificial intelligence and computer vision to deliver even more accurate diagnostics.
Formyfit in numbers
Concrete results that demonstrate our impact in the field.
+10 years
Experience in the field
+15
Partner companies
125 000
Downloads
1M
Kilometers covered by all app users
Over 1 million kilometers run with Formyfit
Our team
A multidisciplinary team
Doctors, engineers, entrepreneurs, and athletes : our diversity is our strength, allowing us to approach physical activity from every angle.
Laurent Baijot
Founder of ForMyFit (2015) after 20 years in the pharmaceutical industry at MSD. A former high-level athlete, he now develops anti-sedentary solutions for companies and speaks regularly as a specialized lecturer.
Dr Olivier Lequenne
Emergency physician, former medical director, and founder of an e-health startup. Olivier combines medical expertise and a tech-driven vision to develop innovative healthcare solutions. Co-founder of Cempre, the Prevention Clinic in Namur (2026).
Sohaib Laraba
Electronics engineer (ENP Algiers) and PhD in Engineering Sciences (UMons), Sohaib leads the development of ForMyFit technologies: computer vision, motion capture, and health data analytics.
Professeur Stéphane Carlier
Chief Medical Officer (CMO)
Former researcher at Columbia University and Erasmus University, Stéphane is now Head of the Cardiology Department at CHU Helora and Professor at UMons. A recognized expert in cardiac imaging, he oversees the medical and scientific direction of Moov Insights.
Dr Etienne Lejeune
Orthopedic Surgeon and Co-founder of WASI
Head of Orthopedic Surgery, shoulder specialist, and former clinical instructor for UCL and ULiège. Vice-president of BELSS and active member of several scientific societies (SFA, Sports Medicine). Etienne is also co-founder of WASI (Wallonia Surgery Institute) and plays a key role in validating Moov tests, contributing to musculoskeletal prevention initiatives.
Laurent Baijot
Fondateur de Formyfit (2015) après 20 ans dans le pharmaceutique chez MSD. Ancien athlète de haut niveau, il développe aujourd'hui des solutions anti-sédentarité pour les entreprises et intervient comme conférencier spécialisé.
Dr Olivier Lequenne
Médecin urgentiste, ancien directeur médical et fondateur d'une start-up e-santé. Olivier combine expertise médicale et vision tech pour développer des solutions santé innovantes. Co-administrateur de Cempre, la clinique de la prévention à Namur (2026).
Sohaib Laraba
Ingénieur en électronique et docteur en sciences de l'ingénieur (UMons), Sohaib est chercheur postdoctoral. Il pilote le développement des technologies Moov Insights : vision par ordinateur, motion capture et analyse de données santé.
Professeur Stéphane Carlier
Chief Medical Officer (CMO)
Ancien chercheur à Columbia University et Erasmus University, aujourd'hui chef de service cardiologie au CHU Helora et professeur à l'UMons. Spécialiste reconnu de l'imagerie cardiaque, il supervise la direction médicale et scientifique de Moov Insights.
Dr Etienne Lejeune
Chirurgien orthopédique et co-fondateur WASI
Médecin urgentiste, ancien directeur médical et fondateur d'une start-up e-santé. Olivier combine expertise médicale et vision tech pour développer des solutions santé innovantes. Co-administrateur de Cempre, la clinique de la prévention à Namur (2026).
Our Values
What drives us everyday
At ForMyFit, we believe that workplace health is a key driver of long-term performance.
Our mission: to make physical activity accessible to all employees through a scientific and caring approach tailored to every profile.
Scientific approach
Our methods are based on academic research and measurable data.
Every recommendation is validated by our university network and backed by over 10 years of field experience.
Accessible to everyone
From complete beginners to seasoned athletes, our solutions adapt to every level and constraint.
We believe physical activity should be a pleasure, not a burden.
Tangible results
We commit to measurable, data-driven outcomes.
Productivity, well-being, and health: each initiative is tracked and optimized to maximize your return on investment.